{"id":3671,"date":"2022-09-29T17:01:32","date_gmt":"2022-09-29T17:01:32","guid":{"rendered":"https:\/\/fourteengmarketing.com\/case-studies\/reframe-solutions-2\/"},"modified":"2022-10-17T16:42:23","modified_gmt":"2022-10-17T16:42:23","slug":"verap","status":"publish","type":"page","link":"https:\/\/fourteengmarketing.com\/?page_id=3671","title":{"rendered":"Vermont State Housing Authority"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3671\" class=\"elementor elementor-3671\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7f5db86e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f5db86e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ce0860e\" data-id=\"3ce0860e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17521c5 elementor-widget elementor-widget-heading\" data-id=\"17521c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">WEBSITE | PRINT | ADS | VIDEO | SOCIAL MEDIA | EMAIL<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e7a790 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"12e7a790\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;VERMONT STATE HOUSING AUTHORITY&quot;,&quot;marker&quot;:&quot;underline&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">VERMONT STATE HOUSING AUTHORITY<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4fdb326a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fdb326a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c16deaa\" data-id=\"c16deaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-427e0016 elementor-widget elementor-widget-heading\" data-id=\"427e0016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625abb7 elementor-widget elementor-widget-text-editor\" data-id=\"625abb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo create awareness, among various stakeholder audiences, for a newly established, federally funded, Emergency Rental Assistance Program (ERAP) in the state of Vermont to that would provide much needed financial help to tens of thousands of Vermont renters struggling to pay their rent and utilities. The Vermont State Housing Authority (VSHA) and their technology partner, ReFrame Solutions, were tasked with distributing and tracking $110 Million in CARES Act emergency rental assistance funds. This would require a comprehensive outreach and marketing campaign that would both inform their renter population about the availability of the program and simultaneously communicate the benefits and basic eligibility requirements. In addition to the renter population, VSHA needed to provide and maintain program information and application process guidance to community partners and landlords.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449bc8bb elementor-widget elementor-widget-heading\" data-id=\"449bc8bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6fc9a6 elementor-widget elementor-widget-text-editor\" data-id=\"2c6fc9a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We developed a program specific website that would serve as the go-to resource for all three audiences, renters, landlords and community partners. Working together with the client we developed and executed a multi-channel, multi-media, marketing campaign with easy-to-understand messaging and clear calls-to-action that would drive potential applicants to the program website and generate calls to the call center. Our efforts helped deliver record traffic to the housing authority\u2019s program website that still averages 12,000 + monthly visitors. Vermont\u2019s ERAP program has been recognized for its success and ongoing efficiency in delivering financial assistance to its residents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e107b5c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4e107b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d21ec4 elementor-widget elementor-widget-heading\" data-id=\"13d21ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What we did:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db642b5 elementor-widget elementor-widget-text-editor\" data-id=\"1db642b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Website Development<\/li><li>Video<\/li><li>Print Collateral<\/li><li>Communications<\/li><li>Designed and maintained program website<\/li><li>Email Campaigns<\/li><li>Broadcast TV, OTT, Radio, and Social Media Ads<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4483334f elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"4483334f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-shrink\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjExMyIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-paper-plane\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M476 3.2L12.5 270.6c-18.1 10.4-15.8 35.6 2.2 43.2L121 358.4l287.3-253.2c5.5-4.9 13.3 2.6 8.6 8.3L176 407v80.5c0 23.6 28.5 32.9 42.5 15.8L282 426l124.6 52.2c14.2 6 30.4-2.9 33-18.2l72-432C515 7.8 493.3-6.8 476 3.2z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4f30f305\" data-id=\"4f30f305\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32fa13c elementor-widget elementor-widget-video\" data-id=\"32fa13c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" 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wp-image-1072\" alt=\"\" srcset=\"https:\/\/fourteengmarketing.com\/wp-content\/uploads\/2021\/01\/SITC_Tent-300x200.jpg 300w, https:\/\/fourteengmarketing.com\/wp-content\/uploads\/2021\/01\/SITC_Tent-1024x683.jpg 1024w, https:\/\/fourteengmarketing.com\/wp-content\/uploads\/2021\/01\/SITC_Tent-768x512.jpg 768w, https:\/\/fourteengmarketing.com\/wp-content\/uploads\/2021\/01\/SITC_Tent-1536x1024.jpg 1536w, https:\/\/fourteengmarketing.com\/wp-content\/uploads\/2021\/01\/SITC_Tent.jpg 1800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tSummer In The City\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-1067 page type-page status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/fourteengmarketing.com\/?page_id=1067\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/fourteengmarketing.com\/wp-content\/uploads\/2021\/01\/UconnHealth_cover-300x200.jpg\" class=\"attachment-medium size-medium wp-image-1073\" alt=\"\" srcset=\"https:\/\/fourteengmarketing.com\/wp-content\/uploads\/2021\/01\/UconnHealth_cover-300x200.jpg 300w, https:\/\/fourteengmarketing.com\/wp-content\/uploads\/2021\/01\/UconnHealth_cover-1024x683.jpg 1024w, https:\/\/fourteengmarketing.com\/wp-content\/uploads\/2021\/01\/UconnHealth_cover-768x512.jpg 768w, https:\/\/fourteengmarketing.com\/wp-content\/uploads\/2021\/01\/UconnHealth_cover.jpg 1440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tUConn Health\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WEBSITE | PRINT | ADS | VIDEO | SOCIAL MEDIA | EMAIL VERMONT STATE HOUSING AUTHORITY The Challenge To create awareness, among various stakeholder audiences, for a newly established, federally funded, Emergency Rental Assistance Program (ERAP) in the state of Vermont to that would provide much needed financial help to tens of thousands of Vermont [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3674,"parent":1048,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3671","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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